Over the past year, there has been an increase in the adoption of promising technologies at a rapid pace, in a context in which everyday articles become increasingly intelligent and more connected. So much so that companies are incorporating these technologies into buildings to increase their operational efficiency and save millions. Even cities are competing to implement smart solutions to proudly show off those smart city credentials.

With machine learning, also known as Machine Learning (ML), gaining more and more ground, many of the tasks have been simplified. From analyzing large amounts of data to avoiding having to deal with repetitive tasks, machine learning allows systems to improve the way they deal with problems.

In 2019, FaceApp had an ephemeral moment of popularity, although the application that allows aging faces did pose problems related to privacy. That is why the 2020 trend includes deepfakes and other ML-based technologies that can affect our lives in the coming months.

Sometimes it is difficult for companies to keep up when many technological changes are carried out. The most visible changes can be seen in companies and organizations that try to meet the demands of the current digital era. In this sense, one of the key conclusions that emerge from the trend report is that companies that embark on the journey of digital transformation should never underestimate the value of good cybersecurity practices. On the other hand, the digitalization processes are also transforming the functioning of our society, since people are more aware of their rights and demand better protection for their data, technologies such as ML are advancing by leaps and bounds and giving some companies a advantage over competition, and cybercriminal attempts to violate corporate information treasures grow.