Artificial Intelligence

Technological contributions for the food sector

Advances such as artificial intelligence (AI), robotics, and digitalization of processes are revolutionizing and providing great help to the food and beverage industry, offering benefits at the strategic and operational level, such as better decision making, efficient production, and adaptation to the environment, among others.

Artificial intelligence is a great ally when it comes to collecting data for analysis, offering shopping experiences according to the demands of consumers and to implement strategies that undoubtedly adapt to the environment.

Where is this data located? Let's remember that, nowadays, all companies have a large amount of data, structured and unstructured, in emails, operational manuals, internal correspondence and documentation, industry reports, advertisements, including publications in social networks such as images, videos and audio recordings, including customer and consumer comments. All this amount of data is of great computing power, being the basis for determining patterns of intelligent systems.

Some of these decisions can influence the prediction of the sales cycle, offering product promotions according to market trends, weather and could even determine the demand for a product in a given time, benefiting the efficient management of inventories and distribution routes. In addition to knowing customer consumption patterns, purchase references, product acceptance, to later improve marketing campaigns and end up offering products that are aligned with consumer demand.

Quality control even benefits from automating selection processes, reducing work hours in one stage of production such as selection and packaging, and reducing waste. A clear example of this technology can be seen in the production of potatoes and tomatoes, where they are discarded by color and size when they do not meet the parameters of retailers.

These advances go beyond industries, in the homes of consumers we find appliances as we can apply these technological advances, such as the Samsung refrigerator that integrates screen with Android operating system, allowing connection with different devices, in addition to integrating cameras that allow you to view what it contains, guiding the consumer to buy exactly what they need or use in their meals, what they already have, reducing waste and offering a better experience. We also find elements such as the Vitamix Food Cycle, which revolutionizes everything related to waste disposal and traditional household compost, transforming food waste into fertilizer in a matter of hours, in an odorless and silent way, and best of all, without significant energy consumption.

Definitely, the food and beverage industry has revolutionized, and these new benefits, thanks to technological innovations, will achieve a significant cost reduction, improve the experience of consumers and for all, bring new ways of doing business.

13 de Octubre, 2020